The Situation
A mid-sized D2C e-commerce company (₹180Cr ARR) had 14 manual processes consuming 1,200+ hours per month across teams:
- ▸Finance: reconciling 3 payment gateways, generating P&L summaries
- ▸Operations: supplier communication, inventory reorder decisions
- ▸Marketing: weekly performance reports, ad copy refresh, influencer brief writing
Each process had a human doing largely mechanical, rule-based cognitive work — exactly what LLMs excel at.
The Platform We Built
A workflow automation platform with three layers:
Trigger Layer
HTTP webhooks, scheduled cron jobs, and event streams (Kafka) trigger workflows. Each trigger carries structured context that flows into the AI processing layer.
AI Orchestration Layer
We use a router that dispatches to the right model based on task type:
- ▸Claude 3.5 Sonnet: Long-document analysis, report writing, nuanced judgment calls
- ▸GPT-4o mini: High-volume classification, data extraction, structured output generation
- ▸Claude Haiku: Simple transformations, formatting, low-latency responses
class WorkflowRouter:
def route(self, task: WorkflowTask) -> str:
if task.type in ["report_generation", "document_analysis", "judgment"]:
return "claude-3-5-sonnet-20241022"
elif task.type in ["classification", "extraction"] and task.volume > 1000:
return "gpt-4o-mini"
elif task.latency_requirement_ms < 500:
return "claude-haiku-4-5-20251001"
return "claude-3-5-sonnet-20241022" # default
Integration Layer
Pre-built connectors for Shopify, Razorpay, Google Sheets, Slack, WhatsApp Business, and email. Custom connectors via REST API template.
Three Flagship Workflows
Workflow 1: Weekly Business Intelligence ReportAggregates data from 8 sources → Claude analyzes trends → generates 15-page executive report with insights, anomalies, and recommendations → delivered to leadership every Monday 8 AM.
*Replaces: 18 hrs/week of analyst time*
Workflow 2: Supplier Communication AgentMonitors inventory levels → when reorder point is hit, drafts purchase orders with negotiation context from historical pricing → sends via WhatsApp Business API → updates ERP on confirmation.
*Replaces: 6 hrs/day of procurement team work*
Workflow 3: Ad Creative RefreshEvery Monday, analyzes previous week's ad performance → identifies underperformers → generates 20 replacement copy variants per ad set → sends for human approval → auto-publishes approved ads.
*Replaces: 12 hrs/week of performance marketing team*
Results
| Process | Hours Saved/Month | Quality Improvement |
|---|---|---|
| Finance reconciliation | 180 hrs | Error rate: 4% → 0.3% |
| BI reporting | 72 hrs | Report delivery: 3 days → same day |
| Supplier comms | 130 hrs | Reorder fulfillment rate: 78% → 96% |
| Ad creative | 48 hrs | CTR improvement: +34% |
| Total | 1,240 hrs/mo | — |
ROI achieved in month 2. The team was redeployed to higher-value strategic work.
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